we design digital identities that people remember

Branding, UX/UI, and web experiences for founders, studios, and growing teams.

AKR-003FEATURED_WORK

A streetwear brand, shipped end-to-end.

We took WhyClub from a sketchpad idea to a live store — every layer of it.

WhyClub — Perfect is boring. Editorial poster
Live at whyclub.in
D2C • E-commerceFeb 2026 — Apr 2026

WhyClub

“Perfect is boring.”

An Indian streetwear label built on rebellion. We owned the entire pipeline — naming, identity, art direction, the storefront, the checkout experience, and the admin dashboard the team runs operations from. One studio, every layer.

Scope
  • Concept & positioning
  • Brand identity
  • UX & UI design
  • Frontend & storefront build
  • Checkout experience
  • Admin dashboard
  • Launch & handover
AKR-006OUR_PROCESS

How we work.

Four phases. Clear deliverables at every stage. Nothing moves forward until the previous phase is signed off.

01

Discover

Stakeholder workshops, user research, competitive audits, and a clear design brief.

02

Explore

Wireframes, moodboards, concept directions, and early prototype testing with real users.

03

Refine

High-fidelity screens, interaction design, design system components, and micro-animations.

04

Deliver

Organised Figma files, annotated specs, asset exports, and a complete handoff to your dev team.

AKR-004THE_STUDIO

A studio built on
craft and clarity.

Aakar Labs is a design studio. We partner with founders, product teams, and established brands to design interfaces and systems that hold up in the real world.

Every project is delivered to industry-standard specifications — organised files, documented components, and assets ready for your engineering team to build from. No guesswork, no loose ends.

STUDIO DETAILS
TEAM_SIZE8 designers
FOUNDEDDec 2025
BASEDRemote-first
TOOLSFigma, Framer, After Effects
HANDOFFFigma Dev Mode, Zeplin
PROCESS2-week sprints
DELIVERABLESProduction-ready files
AKR-005LEADERSHIP

The people behind
the pixels.

Shardul Nandedkar
Shardul NandedkarFOUNDER

Vision, direction, and the relentless pursuit of clarity in every pixel.

Soumik Halder
Soumik HalderCO-FOUNDER

Operations, partnerships, and the engine behind every smooth delivery.

Revathi Santosh
Revathi SantoshCHIEF DESIGN OFFICER

Systems thinking, interface craft, and the guardian of design standards.

Karun Thapa
Karun ThapaCHIEF BRANDING OFFICER

Leads Kwirks, our in-house brother studio for branding — partnering with us on identity work end-to-end.

AKR-007GET_IN_TOUCH

Ready to design something
your users will love?

Tell us about your project. We respond within 24 hours with a scope, timeline, and deliverables outline.

All deliverables are production-ready and handoff-ready.